What’s New Hampshire’s favorite Halloween candy? 🍬
CandyStore.com crunched 18 years of sales data, and the Granite State’s top pick is Reese’s Peanut Butter Cups!
And Americans are spending big on Halloween treats this year. According to the National Retail Federation, Halloween spending is expected to hit a record $13.5 billion in 2026, including $4.1 billion on candy alone. That’s more than double the $2 billion Americans planned to spend on Halloween candy in 2011.
A whopping 96% of Halloween shoppers plan to buy candy this year, spending an average of $34.79 each.
So, what are New Englanders filling their candy bowls with?
🍫 New Hampshire — Reese’s Peanut Butter Cups
🍭 Massachusetts — Sour Patch Kids
🍫 Vermont — M&M’s
🥥 Connecticut — Almond Joy
🍫 Rhode Island — Hershey’s Mini Bars
🍭 Maine — Sour Patch Kids
Across the country? M&M’s take the crown as America’s favorite Halloween candy.
As for the most hated? Candy corn. Apparently, not everyone appreciates the Halloween classic.
What’s your favorite Halloween candy? Reply to this email and let us know!