In a state known for its no-frills culture, New Hampshire’s frozen pizza habits tell a pretty clear story—people like to keep it simple, but they’re starting to branch out.
New data from Instacart breaks down how Granite Staters are stocking up on frozen pizza and how it compares to the rest of the country.
Here, cheese pizza is the top choice, putting the state in a small Northeast group that favors a more minimalist taste. It’s a notable contrast to the national trend, where pepperoni accounts for nearly half of all frozen pizza sales.
New Hampshire ranks slightly below average when it comes to frozen pizza consumption—about 8.5% less than the national average.
But tastes are starting to expand.
Some of the fastest-growing frozen pizza flavors include:
🌮 Mexican/taco pizza
🥓 Chicken bacon ranch
🍍 Hawaiian
🐔 Chicken Alfredo
When it comes to Hawaiian pizza? Not so much.
New Hampshire ranks among the states least interested in Hawaiian pizza, ordering it 12% less often than the national average.
Meanwhile, crust trends are shifting toward comfort and thicker, more indulgent crusts are gaining ground:
🔼 Detroit-style pizza is on the rise
🥖 Sourdough crust is growing
🍕 Classic thin, pizzeria-style options are surging in popularity
Meanwhile, cauliflower crust is declining, suggesting that many shoppers are moving away from “health-first” options and back toward comfort food.
Stacker has the full story.
